What’s the science behind the assessment?

Our assessment rests on one scientific principle: that personality is born in the brain. The differences between your personality and those of others around you are simply a product of how your brains function differently. 

By adapting established neuroscience tasks into an engaging, intuitive format, we can measure these differences between people in a way that speaks to their unique behaviour. By putting all that insight together, we get a nuanced picture of every candidate’s natural strengths, as well as their potential fit for a given role or company culture.

Here’s an example:

In one task, we ask you to quickly sort tickets according to the number or shape displayed. Highly-organised people are less likely to make certain kinds of error, and will remain engaged as the task increases in difficulty. We know this because these observable behaviours activate regions of your brain that are closely associated with the trait we’re measuring*.

*In this case, organisation activates the anterior cingulate cortex. Obviously.

Through the work of our in-house team of neuroscientists and psychometricians, we’re constantly developing, interrogating and improving the scientific theory behind our assessment. And, what’s more, we’re also in regular contact with institutions like The University of Oxford to help support our ongoing research.

Finally, it’s worth noting that we fully adhere to the standards set out by the following bodies:

  • International Test Commission (ITC)
  • British Psychological Society (BPS)
  • American Psychological Association (APA)


We’ve tried to keep it short and sweet here. If you’re keen to dig a bit deeper into the science behind our assessment, you can learn a lot more here.


Unable to find a solution to your query in the Knowledge Base? Fill in a Candidate Support Formand we’ll be in touch within one working day.